Bling H2O crystal-encrusted bottled water, of Beverly Hills, is the inspiration of Kevin G. Boyd, a Hollywood writer-producer. Initially introduced to hand-selected athletes and actors, (In Hollywood it seemed as if people flaunted their bottled water like it was part of their presentation) Bling H2O is now excitedly expanding it’s availability. The product is strategically positioned to target the expanding super-luxury consumer market. It comes in limited-edition, frosted, corked, 750ml bottles hand-decorated with Swarovski crystals.Calling itself “the Cristal of bottled water,” making “an announcement like a Rolls Royce Phantom,” Bling H2O is pop culture in a bottle. At $38.00 a bottle and sprinkled with rhinestones, it is not for everyone (the bottles are recyclable, the manufacturer hastens to assure, and anybody we know would keep refilling the Bling bottles from gallons of supermarket spring water).
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