Monday, February 18, 2008

To Have and To Hold

Handcrafted Goods is the ultimate luxury for the 21st Century. Each edge accurate down to the millimeter. Every seam in the right spot.
Demand for handmade products is giving rise to regular clusters of handicraft around the world. From treasures for the wrist to the ultimate forever suit, individuality has became the utmost luxury. Luxury no longer means just owning more. In every country and industry around the world, buyers now seek the feeling of having something completely individual to hold in their hands, to eat or otherwise consume: in a word, handmade goods.
Buyers enjoy the value of eternity. And maybe they also think they are buying a clear conscience. Manufacturing under questionable labor conditions, employing cheap raw materials—all this is worlds away from the philosophy of producing quality goods by hand.

A perfect suit, a unique timepiece: Such luxury goods harbor tradition, a lengthy apprenticeship and exclusivity. The idea of timelessness and centuries of tradition strikes a counterpoint in a world shaped by the digital, global, nanotechnological and rational.

http://www.alange-soehne.com/

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